... and situational factors. It addresses the gap in wisdom research: while existing studies identify the characteristics of wise consumers, less is known about how wisdom operates amid competing goals and contextual pressures. Design/methodology/approach Using the critical incident technique, 65 participants...

.../approach – This paper uses an interpretive approach, focused on participants’ constructions of meanings, using 99 critical incident technique interviews, which followed 16 in-depth interviews. Findings – This paper identifies the following self-gift motivations: To Reward Myself (and Others...

.../approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes...