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Keywords: Cross‐cultural management
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Journal Articles
Journal Articles
European Journal of Marketing (2006) 40 (3-4): 430–446.
Published: 01 March 2006
..., globalisation and the borderless economy are making nation states increasingly irrelevant (Ohmae, 1990 ; Reich, 1991). © Emerald Group Publishing Limited 2006 Culture Emerging markets Crosscultural management Relationship marketing China Asia Partnering is a key element in conducting...
Journal Articles
European Journal of Marketing (2005) 39 (9-10): 1013–1024.
Published: 01 September 2005
... provider – client interface both inside and outside the organisation. Stakeholder analysis Crosscultural management User interfaces Definitions of service are numerous, fragmented and inevitably imperfect. Service is simultaneously a process, a social interaction, a relationship...
Journal Articles
Journal Articles
European Journal of Marketing (1978) 12 (8): 579–587.
Published: 01 August 1978
... 60%. Goes on to discuss the relative results from these. Sums up that foreign and domestic‐only travellers may be similar in their socio‐economic profiles but distinctly different in their psychographic patterns. © MCB UP Limited 1978 Crosscultural management Travel agents Organisation...
Journal Articles
European Journal of Marketing (1975) 9 (3): 198–214.
Published: 01 March 1975
.... Empirical studies Crosscultural management Foreign investment Canada 198 | European Journal of Marketing 9, 3 Comparative Profiles of Foreign Customers and Intermediaries by Talaat Abdel-Malek The purpose of this article is to report thefindingsof an empirical study which attempted to examine...

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