... to political marketing, communication, and psychology. Wojciech Cwalina can be contacted at: wcwalina@swps.edu.pl © Emerald Group Publishing Limited 2010 Elections Individual behaviour Cognition Cross‐cultural management Poland United States of America Contemporary marketing tools...

... Emerald Group Publishing Limited 2006 Culture Emerging markets Cross‐cultural management Relationship marketing China Asia Partnering is a key element in conducting business internationally and globally. This is an essential capability for the firm to acquire. A key element...

.... As such, specialists of service activity management must acquire the shrewder skills which allow them to go beyond the limited scope of the company to envisage the multiple and complex relations of the organisation within a complex environment. Stakeholder analysis Cross‐cultural management User interfaces...

... MCB UP Limited 1998 Australia Consumer behaviour Cross‐cultural management Marketing strategy National cultures People’s Republic of China In the consumer behaviour literature values are recognised as a powerful force shaping consumers’ motivations, life‐styles, and product...

.... 13. Watson, D. S., Price Theory and Its Uses, Boston, Mass., Houghton Mifflin, 1972. © MCB UP Limited 1978 Cross‐cultural management Travel agents Organisation for Economic Co‐operation and Development USA Finland ...

... MCB UP Limited 1975 Empirical studies Cross‐cultural management Foreign investment Canada 198 | European Journal of Marketing 9, 3 Comparative Profiles of Foreign Customers and Intermediaries by Talaat Abdel-Malek The purpose of this article is to report thefindingsof an empirical study...