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1-6 of 6
Keywords: Cross‐cultural management
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Journal Articles
Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 351–368.
Published: 06 April 2010
... to political marketing, communication, and psychology. Wojciech Cwalina can be contacted at: wcwalina@swps.edu.pl © Emerald Group Publishing Limited 2010 Elections Individual behaviour Cognition Cross‐cultural management Poland United States of America 1. Issues...
Journal Articles
Assessing the impact of culture on relationship creation and network formation in emerging Asian markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 430–446.
Published: 01 March 2006
..., globalisation and the borderless economy are making nation states increasingly irrelevant (Ohmae, 1990 ; Reich, 1991). © Emerald Group Publishing Limited 2006 Culture Emerging markets Cross‐cultural management Relationship marketing China Asia Partnering is a key element in conducting...
Journal Articles
Exploring “deep” and “wide” stakeholder relations in service activity
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Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1013–1024.
Published: 01 September 2005
... provider – client interface both inside and outside the organisation. Stakeholder analysis Cross‐cultural management User interfaces Definitions of service are numerous, fragmented and inevitably imperfect. Service is simultaneously a process, a social interaction, a relationship...
Journal Articles
Differences in “cultural values” and theireffects on responses to marketing stimuli: A cross‐cultural study between Australians and Chinese from the People’s Republic of China
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Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (9-10): 843–867.
Published: 01 October 1998
.... © MCB UP Limited 1998 Australia Consumer behaviour Cross‐cultural management Marketing strategy National cultures People’s Republic of China This is an exploratory cross‐cultural study. It attempts to measure, in broad terms, the differences in cultural values between...
Journal Articles
Cross‐Cultural Analysis of Market Profiles of Domestic and Foreign Travellers
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Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 579–587.
Published: 01 August 1978
... 60%. Goes on to discuss the relative results from these. Sums up that foreign and domestic‐only travellers may be similar in their socio‐economic profiles but distinctly different in their psychographic patterns. © MCB UP Limited 1978 Cross‐cultural management Travel agents Organisation...
Journal Articles
Comparative Profiles of Foreign Customers and Intermediaries
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Journal:
European Journal of Marketing
European Journal of Marketing (1975) 9 (3): 198–214.
Published: 01 March 1975
.... Empirical studies Cross‐cultural management Foreign investment Canada 198 | European Journal of Marketing 9, 3 Comparative Profiles of Foreign Customers and Intermediaries by Talaat Abdel-Malek The purpose of this article is to report thefindingsof an empirical study which attempted to examine...
