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Keywords: Cross-functional communication
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (11): 2894–2916.
Published: 20 September 2021
... two research questions: What form does cross-functional communication take within organisations? How do features of the communication work climate influence the form of cross-functional communication? Design/methodology/approach The study draws on qualitative data generated from semi-structured...
