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Keywords: Cultural diversity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1203–1227.
Published: 01 December 1999
... on Japanese tourist perceptions of Australian service and interpersonal contact with hosts. Discusses the implications of these findings for tourism marketers. © MCB UP Limited 1999 Service providers Australia Japan Cultural diversity Tourism Marketing strategy Today’s tourism business...
