...) is necessary, but not sufficient. As a result, we subsequently discuss only the emotional and behavioral components. Relationship marketing Buyer behaviour Buyer-seller relationships Customer behaviour “Adam Smith, the legendary economist and philosopher, proposed [in the Theory of Moral...

... behaviour Brand management consumer‐company and consumer‐community identification; brand trust and brand affect; and brand loyalty and its associated behavioural intentions. Hence, the article's sub‐goal is to clarify the mechanisms that community members enact in the process...

... that influence the degree of favourableness toward the brand alliance: product fit and reputation of brand C. © Emerald Group Publishing Limited 2008 Brand loyalty Brand equity Internet Online operations Customer behaviour Brand alliances are popular in the marketplace as far...

... management European Union Customer behaviour Eastern Europe Standardization Product adaptation In May 2004, after 14 years of transitioning from a centrally planned economic system to a market economic system, eight Central and Eastern European (CEE) countries including Poland, Hungary...