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Keywords: Customer citizenship
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Journal Articles
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
... facet of CCB Three service sectors Aggregate: CCB includes advocacy, tolerance, helping and feedback CCB associated with prosocial and proactive personality traits Notes: CVP = customer voluntary performance; ERB = extra-role behavior; CCB = customer citizenship behavior; CP = customer...

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