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Keywords: Customer commitment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 857–899.
Published: 26 August 2026
... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Customer disposition Loyalty programme Trust Customer loyalty Customer engagement fsQCA Customer commitment...
