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Keywords: Customer feedback
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
... affect are associated with increases in the customer feedback facet of engagement. While this engagement research sheds some light on possible antecedents of knowledge sharing behaviors, the measures used typically capture suggestion sharing as one element of broader measures of customer engagement...
