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Keywords: Customer knowledge
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 987–1005.
Published: 24 May 2013
...Hanna Salojärvi; Sami Saarenketo Purpose This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of the supplier, esprit de corps of employees and supplier's key account...
