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Keywords: Customer participation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 27–55.
Published: 16 May 2023
... and the mediating effect of customer participation on the relationship between innovation type and organizational performance. Design/methodology/approach The study draws on a neo-Schumpeterian model for innovation to examine the complex service setting of healthcare provision. Data from Statistics Sweden...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
... 2019 17 03 2020 23 06 2020 08 08 2020 22 08 2020 Customer co-creation Customer participation Customer engagement Customer feedback Customer citizenship Customer suggestions Customer voice Everywhere one looks today, from store checkout receipts to restaurant...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1203–1222.
Published: 19 February 2018
...Yufei Zhao; Li Yan; Hean Tat Keh Purpose There is considerable research examining the consequences and contingency factors of customer participation in the service encounter. In comparison, there is disproportionately less research examining the antecedents of customer participation. This paper...
