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Keywords: Customer performance heterogeneity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 952–985.
Published: 13 March 2024
... of a private pension fund firm and accounted for both firm- and customer-initiated relational communication channels (RCCs) and for customer lifetime value (CLV). This study estimated a generalized linear model and then a quantile regression model was used to account for customer performance heterogeneity...
Includes: Supplementary data
