Keywords: Customer stewardship climate
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Journal Articles

Can frontline employees help consumers improve their financial planning behavior? Implications from triadic analysis

Vida Siahtiri, Welf Hermann Weiger, Christian Tetteh-Afi, Tobias Kraemer
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 130–158.
https://doi.org/10.1108/EJM-02-2023-0127
Published: 06 August 2024
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer financial planning Transformative services Frontline employees Regulatory focus theory Attention to detail Customer stewardship climate Servant...
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