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Keywords: Customer suggestions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
...Thomas A. Burnham; Garret Ridinger; Anne Carpenter; Laee Choi Purpose Consumers who share their suggestions with firms contribute valuable knowledge and both exhibit and reinforce positive customer engagement. Yet, the motivational antecedents of direct-to-firm customer suggestion sharing remain...
