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Keywords: Customer voice
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 726–762.
Published: 30 November 2020
.... While suggestion sharing has received limited research attention as a stand-alone behavior, another form of firm-directed customer voice – customer complaint behavior – has been studied extensively over the past 30 years (Blodgett and Anderson, 2000 ; Chebat et al., 2005 ; Stephens...
