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Keywords: Customer word-of-mouth
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 528–551.
Published: 22 January 2025
...-oriented behavior (COB) and customers’ word-of-mouth (WOM). Design/methodology/approach This paper used data from three different sources. The data set comprises 1,420 time-lagged observations from 725 employees surveyed at multiple time points, a total of 19,630 customers from 34 retail stores across...
