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Keywords: Customer-company relationship
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Journal Articles
Yeyi Liu, Tobias Johannes Hubert Mayerhofer, André Marchand, Thomas Foscht, Martin Paul Fritze, Andreas Benedikt Eisingerich
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (11): 2393–2425.
Published: 11 October 2024
... on customer engagement. Research limitations/implications The research examines different relationship norms and how they can become integral to customer–company relationships; this perspective helps reveal the underlying dynamics. It contributes to the literature on customer engagement by theorizing...
Includes: Supplementary data
