Keywords: Customer-oriented OCB
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Journal Articles
European Journal of Marketing (2020) 54 (9): 2107–2137.
Published: 07 July 2020
.... Findings FLE felt gratitude toward the firm fully mediates the impacts of supervisory guidance and employee-oriented relationship investment in influencing employees’ service performance and customer-oriented OCB. The study further finds that when the perceived job autonomy is low, providing supervisory...

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