...Martin Bulla; David Starr‐Glass Purpose This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic. Design/methodology/approach A number of senior self‐designated marketing managers in a wide range of non‐profit organizations in Prague...

...Ronald Savitt The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a lackof understanding by managers of what these concepts mean. A study of “old state enterprises” clearly suggests that until dramatic changes are made in transforming...