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Keywords: Dairy industry
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Journal Articles
Performance of strategic groups in the Greek dairy industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (11-12): 962–973.
Published: 01 December 1998
... investment choices of the firms ‐ which impede movement, playing a role analogous to the role of entry barriers in industry analysis (Oster, 1982). © MCB UP Limited 1998 Advertising Brands Organizational performance Dairy industry Greece Marketing strategy The structure‐performance...
Journal Articles
Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (4): 260–268.
Published: 01 April 1979
... Affirmative action Dairy industry Marketing Strategy European Commission 260 | European Journal of Marketing 13, 4 Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products by Hendrik A. Baert Neither the enlargement ofthe European Community in 1973, nor the actual...
Journal Articles
Innovation Profiles: A New Tool for Capital Equipment Manufacturers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 299–311.
Published: 01 April 1977
... milling industry and, to a lesser degree, the malting and dairying industries. Decided that the relationships between the time taken for innovations to diffuse throughout industry, and the characteristics of the innovations as perceived by technologists responsible for their introduction. Lays out...
