Keywords: Dairy industry
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Journal Articles
European Journal of Marketing (1998) 32 (11-12): 962–973.
Published: 01 December 1998
.... Advertising Brands Organizational performance Dairy industry Greece Marketing strategy The structure‐performance paradigm has played a major role in studying the determinants of performance across a wide range of industries in the postwar period. The relevant empirical studies regress...
Journal Articles
European Journal of Marketing (1979) 13 (4): 260–268.
Published: 01 April 1979
... Affirmative action Dairy industry Marketing Strategy European Commission 260 | European Journal of Marketing 13, 4 Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products by Hendrik A. Baert Neither the enlargement ofthe European Community in 1973, nor the actual...
Journal Articles
European Journal of Marketing (1977) 11 (4): 299–311.
Published: 01 April 1977
... milling industry and, to a lesser degree, the malting and dairying industries. Decided that the relationships between the time taken for innovations to diffuse throughout industry, and the characteristics of the innovations as perceived by technologists responsible for their introduction. Lays out...

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