..., for each of the brands measures of their perceived price and quality are available. © MCB UP Limited 1986 Brand loyalty Consumers Data Purchasing loyalty 81 Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands by Hugo Tranberg and Flemming Hansen AIM A/S...

... activities as, indeed, are attempts to analyse such data in terms of probabilities. In the face of many alternative procedures with their associated rationales relative simplicity of screening is important in assessing new data in terms of their structure and conformity to a model. This article outlines...