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Keywords: Data mining
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 836–851.
Published: 25 July 2008
... relationship management (CRM), data mining (DM) and market research (MR). Design/methodology/approach The research presented is a longitudinal, exploratory and descriptive case study, covering a three‐year period during a critical development phase of a medium‐size, national employer association which...
