Keywords: Data reduction
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Journal Articles
European Journal of Marketing (1980) 14 (7): 414–421.
Published: 01 July 1980
...I.M. Crawford; R.A. Lomas Determines that factor analysis is a data reduction technique, which takes a number of different variables and tries to note any underlying relationships which may be present. Posits that the factor analysis technique was originally pioneered by a psychologist named...

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