Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Database management
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Computer applications – a new road to qualitative data analysis?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (11): 50–62.
Published: 01 November 1995
... Computers Database management Marketing research Methodology Qualitative techniques In other social science disciplines, researchers seem to have broken free of the whirlpool of theoretical discussion and are moving on to explore the application of new techniques. One of the innovations which has...
Journal Articles
A database for a marketing information system
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1971) 5 (2): 22–29.
Published: 01 February 1971
... of Sick Products", Journal of Marketing, XXVIII (April), 1964, 1. [8] Montgomery, D.B and Urban, G.L., Management Science in Marketing, Prentice-Hall, Englewood Cliffs, N J , 1969 29 © MCB UP Limited 1971 Marketing information systems Database management Costs Sales management ...
