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Keywords: Decision
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 219–237.
Published: 13 February 2017
... In a combined decision task monitored by eye-tracking and a subsequence survey, the authors tested the impact of PMEs on common products. Combining different pairs of products, where one product had a PME, whereas the other did not, the authors could evaluate if preference correlated with the presence of a PME...
