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Keywords: Decision‐making unit
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (9-10): 844–858.
Published: 01 October 1999
... complexity associated with the decision‐making unit in this hybrid market. Collects data on three stakeholder groupings in a survey of 827 business travellers. Identifies the nature of the decision‐making process and the influence that each of the stakeholder groupings has in the purchase decision. Indicates...
