Keywords: Decision process
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Journal Articles
European Journal of Marketing (2014) 48 (11-12): 2198–2212.
Published: 04 November 2014
...Gianluca Marchi; Marina Vignola; Gisella Facchinetti; Giovanni Mastroleo Purpose – This study aims to build and test an International Market Selection (IMS) decision process method that is able to capture, within a small firm’s risk-averse setting, the entrepreneur's experience, reduce cognitive...

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