Keywords: Delivery
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Journal Articles
European Journal of Marketing (2022) 56 (8): 2340–2368.
Published: 15 September 2022
..., whereas the quantitative data was analysed through descriptive statistics. Findings This research found that COVID-19 drastically changed what the public prioritised, allowing Ardern and Labour to position themselves as guardians of government stability, while camouflaging previous delivery failures...
Journal Articles
European Journal of Marketing (1988) 22 (1): 47–57.
Published: 01 January 1988
...Gary Davies; Jerry Fitchett; Keith Gumbrell Exporters are encouraged to “sell delivered”. An analysis of survey data on the terms of delivery on exports and imports used by French, German and British companies is presented. It is concluded that many firms prefer non‐delivered terms. The effects...

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