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Keywords: Delphi method
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Journal Articles
LARPnography: an embodied embedded cognition method to probe the future
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1637–1664.
Published: 08 August 2018
... Emerald Publishing Limited Licensed re-use rights only Ethnography Delphi method Embodied embedded cognition Futures and foresight Live-action role-playing (LARP) Scenario method If anyone knows how to imagine better worlds and build a more engaging reality, it’s larpers. Jane...
Journal Articles
IMC education and digital disruption
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 406–420.
Published: 10 April 2017
... for IMC managers of the future is provided. Gayle Kerr can be contacted at: gf.kerr@qut.edu.au 31 08 2015 31 08 2015 12 11 2015 26 11 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Delphi method Education...
Journal Articles
The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (5): 54–72.
Published: 01 May 1994
... with market analysis industry experts. Issues discussed include factors inhibiting market development, market potential, 1991 census, computer developments,non‐census data‐bases, bespoke classifications, education and Europeanization. © MCB UP Limited 1994 Delphi method Geodemographics Marketing...
Journal Articles
Forecasting Consumer Values
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (7): 499–507.
Published: 01 July 1977
... and services. Contends that the information revealed and examined here is vital for anyone concerned with an integrated approach to futures research, in particular for those organisations concerned in this market. Delphi method Consumer attitudes Consumer marketing Production methods Technology | 499...
