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Keywords: Demand pattern
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Journal Articles
Asymmetric demand patterns for products with added nutritional benefits and products without nutritional benefits
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Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1672–1702.
Published: 12 September 2016
...Ji Yan; Kun Tian; Saeed Heravi; Peter Morgan Purpose This paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. This paper integrates price changes (i.e. increases...
