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Keywords: Demography
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1281–1288.
Published: 13 November 2009
... practice became youth oriented to such an extent that this model has become universal, even now when the majority of customers are no longer young. Marketing Older consumers Europe Union Demography Customer satisfaction Population age, wealth, and regional habitation shape a society...
