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Keywords: Design applications
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 986–1014.
Published: 26 February 2024
...Mark Buschgens; Bernardo Figueiredo; Janneke Blijlevens Purpose This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable consumer diasporic identity. Design/methodology...
