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Keywords: Destination brand love
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Journal Articles
Layers of love – exploring the interactive layers of brand love in the social media setting
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 87–110.
Published: 03 July 2023
... relationships Interactions Destination brand Destination brand love Social media WOM Brands that elicit strong emotional responses have been identified as either loved (Bagozzi et al., 2017 ; Batra et al., 2012 ; Carroll and Ahuvia, 2006) or hated (Fetscherin, 2019 ; Hu et...
