Keywords: Dewey
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Journal Articles
European Journal of Marketing (2012) 46 (7-8): 885–899.
Published: 20 July 2012
...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Mary Jo Hatch Purpose This article aims to explore the potential of Dewey's theory of aesthetic expression to expand knowledge about aesthetics in branding and better understand how brands work. The paper aims to mine the pragmatic theory...

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