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Keywords: Diagnosticity
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Journal Articles
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1951–1972.
Published: 25 September 2025
... that there is no conflict of interest. 24 09 2023 19 06 2024 25 10 2024 21 02 2025 02 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Credibility Typicality Diagnosticity Internal reference price Conditional discount...
Includes: Supplementary data
Journal Articles
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1701–1732.
Published: 25 February 2019
... Digital unengagement Online health services Accessibility Diagnosticity Healthcare Digital engagement Today consumers of health care face a plethora of online services across multiple platforms. Some health service providers offer online services to facilitate access to offline services...
