..., this paper investigates if CSR activities serve to signal higher brand value for consumers via perceptions of better quality and greater differentiation, specifically during recessions. This study incorporates a representative longitudinal sample of known US firms for the analyses, which is accomplished...

...‐raising transactions means that repeat giving is less likely because it offers less assurance of a satisfactory outcome. The development of sustained relationships between charities and their donors may, therefore, be inhibited by this factor. Charities Consumer attitudes Differentiation Health...

... and inaccurate perception by consumers, of the underlying characteristics of new products can be evaluated. © MCB UP Limited 1972 New product development Consumer goods Differentiation Risk Growth Consumer durables: differentiation strategy and consumer response in relation to real and apparent...