..., this paper investigates if CSR activities serve to signal higher brand value for consumers via perceptions of better quality and greater differentiation, specifically during recessions. This study incorporates a representative longitudinal sample of known US firms for the analyses, which is accomplished...

... Charities Consumer attitudes Differentiation Health care Marketing strategy Positioning United Kingdom Traditionally, charities run as voluntary organizations were seen to survive and carry out their roles by the grace of altruistic donations and general goodwill. Today, environmental...

... and inaccurate perception by consumers, of the underlying characteristics of new products can be evaluated. © MCB UP Limited 1972 New product development Consumer goods Differentiation Risk Growth Consumer durables: differentiation strategy and consumer response in relation to real and apparent...