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Keywords: Digital communication
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Journal Articles
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1643–1663.
Published: 29 January 2021
...C.M. Sashi Purpose Technological innovations that resulted in the emergence and widespread adoption of digital communication in recent years have led to a surge of academic and practitioner interest in its implications for the co-creation of value and customer engagement. However, in comparison...
