... of followers of a digital consumption phenomenon. It offers insightful reflections on the emotions, the role of identity and communities in technology adoption. The evolution of a more shared process of self-construction and a rethinking of the economy toward a greater de-financialization. Several...

... will be evaluated as needier, and neediness will mediate the effect of post frequency on femininity. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media Post frequency Masculinity Gender Stereotype Dark side Digital consumption What do...