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Keywords: Digital consumption
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 121–158.
Published: 09 February 2026
... of followers of a digital consumption phenomenon. It offers insightful reflections on the emotions, the role of identity and communities in technology adoption. The evolution of a more shared process of self-construction and a rethinking of the economy toward a greater de-financialization. Corresponding...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 572–589.
Published: 08 June 2023
... media Post frequency Masculinity Gender Stereotype Dark side Digital consumption Conversely, phrases challenging women’s status as women such as “woman up” or “woman enough” are less common (Vandello and Bosson, 2013). As a result, it has been suggested that there are “many ways...
Includes: Supplementary data
