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Keywords: Digital engagement
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Journal Articles
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1701–1732.
Published: 25 February 2019
... as digitally unengaged and invited to write open-ended narratives about their unengagement with online health services. As a robustness check, these drivers were contrasted with the drivers identified by a group of digitally engaged consumers with a self-declared condition (n = 376). Findings DU...
