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Keywords: Digital engagement strategies
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Journal Articles
Digital engagement strategies and tactics in social media marketing
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Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1247–1280.
Published: 06 March 2020
...Conor Drummond; Thomas O'Toole; Helen McGrath Purpose Digitalisation has increased the importance of online forms of marketing, including social media (SM) marketing, for entrepreneurial firms. This paper aims to identify digital engagement strategies and tactics in developing SM marketing...
