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Keywords: Digital technologies based innovations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 107–129.
Published: 27 June 2024
...Rajan Varadarajan Purpose This paper aims to provide insights into the potential of digital technologies-based innovations for more inclusive healthcare by alleviating the affordability, accessibility and availability barriers to utilization of healthcare services. Also, it aims to provide...
