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Keywords: Digital unengagement
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Journal Articles
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1701–1732.
Published: 25 February 2019
.... There is a need to understand how to resolve the tension between the push of online health service provision and unengagement by a contingent of health-care consumers. Thus, this study aims to explore the issue of digital unengagement (DU) (i.e. the active or passive choice to engage or disengage) with online...
