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Keywords: Digitalisation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 1028–1039.
Published: 30 March 2026
... fully appreciated the challenges, politics and pace experienced by the business (Cox, 2022) and for the business to understand the expertise that the researchers could bring in terms of consumer experiences of sustainability and digitalisation. This approach enabled alignment between commercial...
