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Keywords: Discount stores
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 641–656.
Published: 08 April 2014
...Lien Lamey Purpose – The aim of this paper is to study the relationship between the popularity of discount stores and the aggregate business cycle: Does discounters' market share go up during economic contractions and go down during economic expansions? Does the aggregate business cycle...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 872–884.
Published: 01 July 2005
... Emerald Group Publishing Limited 2005 Discount stores Retailing Food products Consumer behaviour A review of the literature reveals that FMA has its roots in two conceptually distinct phenomena. First, early entry into a product market can give rise to what Kerin et al. (1992...
