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Keywords: Display material
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (2): 147–149.
Published: 01 February 1968
... from the results, that display is an important factor in the sale of products, but reduction in price suprisingly reduces unit sales and revenue. © MCB UP Limited 1968 Consumer behaviour Brands Eire Pricing Display material Change management Consumer reaction to retail price...
