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Keywords: Disruptive innovation
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Journal Articles
Exploring disruptive and social innovation in MNE affiliates in emerging markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing 1–37.
Published: 03 February 2026
... (as a determinant of the internal environment) affect subsidiaries’ adoption of disruptive innovation. It also investigates the causal relationships between subsidiaries’ disruptive and social innovation and the moderating effect of international marketing ( IM ) capabilities on these relationships. Design...
