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Keywords: Distribution channel
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Journal Articles
Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 95–131.
Published: 15 October 2020
... previous studies that typically consider product line extension in only one direction and focus on the centralized distribution channel. Combining the standard product line extension and customization strategies also represents an important contribution to the literature. These extensions produce...
Journal Articles
Does channel decentralization lead to low quality product lines?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1870–1891.
Published: 02 September 2014
... Distribution channel Product line design After launching its newest top-of-the-line phone, Galaxy S4, Samsung released Galaxy S4 mini, which is a smaller and lower-end version of Galaxy S4, to target budget-conscious customers (Sky News, 2013). Dell’s Vostro laptop line is targeted for value...
