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Keywords: Diversity and inclusion engaged marketing
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Journal Articles
Samantha N.N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1458–1468.
Published: 26 March 2025
... efforts and use of brokerage and bridging practices, to engage effectively with different stakeholders under the Diversity and Inclusion Engaged Marketing (DIEM) initiative. Findings To illuminate the collaborative practices that have facilitated enhanced knowledge sharing between the academic...
