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Keywords: Dual ladder
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Journal Articles
Marketing to the African Segment of the South African Market
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (6): 400–412.
Published: 01 June 1978
... to Africans. Acknowledges that aggressive marketing to the African segment of South Africa may achieve large volume sales lowering costs — even prices may be brought within scope of households at last. © MCB UP Limited 1978 Marketing Dual ladder Ethnic groups Market segmentation South Africa...
