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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2122–2145.
Published: 06 May 2021
... phenomenon at the transactional level of analysis. Design/methodology/approach This paper documents this “contagious” endowment effect using lab experiments and such field data as eBay transactions and discuss the managerial implication of these findings. Findings This study suggests...
