... of various employee groups. The proceedings are characterised by the following: firstly, we develop the propositions of our research based on an extensive review of the theoretical background of various relevant constructs and topics (e.g. EBBE, employee voice, word-of-mouth communication, earned media...

... Publishing Limited Licensed re-use rights only Children Social networking sites Advertising literacy Paid Owned Earned media A child’s ability to discern and examine advertising messages in a conscious and evaluative manner has long been identified as a critical issue for academic...